GROW YOUR BRAND
WITH NFT'S

WHAT ARE NFT'S?

NFT’s (non-fungible tokens) are unique digital assets bought and sold on the block-chain.

That’s a simplified definition you may or may not be interested exploring in more depth, but for now, lets look at the ways you can use NFT’s to connect with your customers on a deeper level and grow your brand.

HOW CAN BRANDS USE NFT'S?

You may have seen headlines about Bored Apes or Beeple selling NFT’s for millions and brush it off as a fad or something that companies will never be able to use to market and sell.

But consider this: NFT’s go directly into people’s wallets. And these digital wallets, in the Web3 world, will be the center of attention. People will show off what’s in their wallets, friends will chat through their wallets, and companies will eventually fight to stay “top of wallet.”

When you sell, or issue (“Air Drop”) NFT’s to your customer’s wallets, you have the opportunity to give benefits to your customers like you have not been able to before.

Up until now, reaching your customers requires hitting them with several emails a month, offering coupons, and hoping they take action.

With NFT’s, simply the act of owning and holding your company’s NFT can automatically give customer’s discounts and access. With one click of a “Connect Wallet” button to your minting site or DAPP, and your customers will see everything they’ve earned, saved, gained access to, and can contribute to.

Think of NFT’s not as a JPEG traded between Gen-Z crypto fanatics, think of NFT’s as a new technology for communicating with and incorporating your customers in to your story, mission, and business success.

WHERE TO START?

Creating an NFT can seem like a duanting task. Truth be told, your first experience creating an NFT will be a lot of work and energy, but once you implement NFT’s in to your marketing, you will have many happy customers and be light years ahead of the market place.

Here are some tips on how you can plan to get started creating your NFT:

1.) Think about the benefits you want to deliver your customer (The Utility of your NFT). List out 3-5 reasons why someone would want to buy or own your NFT. A couple of examples include a 10% discount as long as they hold the NFT, or access to a virtual concert once a year. Give people a reason to get excited about your NFT.

2.) Break down your production into 4 Phases: Planning, Designing, Development, Promotion.

3.) Decide to sell or give (“Airdrop“) your company NFT’s. After you create your NFT art, you will have to either sell or airdrop your NFT’s. Selling your NFT’s, as a brand, can work. Addidas is a stellar example of this. But, if you’re concerned that your company NFT’s may not sell, you can give your NFT’s away. This technique of “airdropping” will require some technical chops and you will have to pay “gas fees,” depending on the blockchain you use.

4.) Pick your blockchain. When you sell NFT’s, you have to select a blockchain to launch them on. The most popular blockchain is Ethereum. It has high gas fees, but a very large network effect. There are other cheaper blockchains, but the gold standard, in our opinion, is Ethereum. Other blockchains you should research are Polygon and Solana.

5.) Select your style. This is the fun part. NFT’s can be any digital medium you can imagine. Art, design, text, images, video, and audio. You can partner up with a well known artist, or hire a variety of artists or designers to create your NFT art. Pro tip: Keep your images/videos square, around 3000×3000 pixels so they show up nicely on NFT market places and in wallets.

why make
nft's for your brand

Benefits

OTHER tips and tools you should know

There are a handful of tools, terms and tips you should consider to make sure you have a successful NFT launch.

Get to know the top NFT market places: Opensea and Rarible to name a few. Once your NFT’s are minted, they will automatically populate in these market places, so you will likely be spending some time on these sites.
Discord: If you haven’t set up a Discord, you should create one for your company whether you launch an NFT or not. This is a standard forum where NFT buyers go to get the latest NFT news and connect with your community.
DApp: Decentralized app
Pinata: Website for hosting decentralized images
Smart Contract: You will need to have a smart contract written to deploy your NFT. If you are deploying on Ethereum, you will need a solidity contract.

GOOD LUCK!

Launching your company NFT is going to be extremely rewarding. Your customers will love it, you’ll show the value you are trying to deliver them, and you’ll be creating a new and easy communication channel with your customers.

If you need any help, or would like to discuss a project you’re thinking about, we’d luv to chat. Reach out via the contact page or estimate form below.

GET STARTED

Create stunning animations and designs that propel your growth and get your audience sharing the love!